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REDA commits to only buying Zque merino

Wednesday, 28 October 2009

In a landmark decision Successori REDA, a leader in the Italian worsted fabric market, has commited to only buying Zque-qualifying wool from New Zealand.

REDA is one of the most consistent buyers of New Zealand merino via New England Wools. Zque is an ethical wool brand owned by The New Zealand Merino Company.

Francesco Botto of REDA says the decision to only buy Zque-qualifying wool has been made to support New Zealand merino growers who meet the Zque standards of product integrity and traceability essential for future success in retail markets.

REDA has always been reknown for its quality fabrics and innovative product and design.  This has been achieved through a consistent investment in all aspects of the value chain but in particular through investment in the highest technical and environmental machinery and standards (EMAS certification).

 >> Click here to visit REDA website

>> Click here to visit Zque website

 

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